Wednesday, 9 October 2013

The Earth Manual Project: The Filipino Spirit is Waterproof in Kobe, Japan

Hullo All,

More than a year ago now, a large not-quite-a-storm hit my homeland. I was still living there at the time, so I know the effect that it had on a lot of people. 

However, one of the things that bloomed out of the flood waters was something that not a lot of people had expected. Over Twitter and Facebook came an outpour (pardon the pun) of help and rescue efforts. Social media stirred the nation and really utilized the different networks to help everyone. My bosses at the time, Ros Juan and Tonyo Cruz were major pillars for #RescuePH, the team that would then form a major method of locating and sending help to people during crisis such as the habagat

But that wasn't the only movement that formed as a result of the rains. There was also the creation of motivational artwork. The Ayala Museum had asked artists to contribute motivational pieces of art for everyone in the country, following the theme "The Filipino Spirit is Waterproof."

This was unprecedented since there was no reward whatsoever for creating these pieces apart from the major goal of uniting and uplifting the spirits of everyone affected by the heavy, traumatic rains and floods. As a result, hundreds of artworks made their way into the Tumblr account set up by the museum and the Filipino Spirit shone mighty like a tsunami of hope and strength!

I, myself, had submitted a couple of pieces for the effort. I felt that this was the best way for me to utilize my talents during the crisis (days after I made these pieces, I donated a ton of clothing and some toiletries too).

The reason why I say that these (#RescuePH and The Filipino Spirit is Waterproof) are surprising results of the habagat is because both projects have been acknowledge in the best utilization of Social Media during a national crisis. #RescuePH has become recognized in conventions like Social Media for Social Good, while The Filipino Spirit is Waterproof graphic design campaign was recognized nationally in newspapers and several credible news sources.

And recently, the Design and Creative Center (KIITO) in Kobe, Japan recognized and included this project in their Earth Manual Project, an exhibition that featured many creative projects for different efforts for disaster mitigation, relief and response.

The pieces contributed for the showcase of The Filipino Spirit is Waterproof project! It was so wonderful to see the unintentional cohesiveness of all the designs that made it to the exhibit! It makes me feel very patriotic and sentimental!

Check out my two pieces side-by-side near the bottom left of the page! 

Trivia: I came up with the "Keep Your Head Above Water" piece before my own version of "Filipino Spirit is Waterproof." But if you look at the entire collection of pieces, they all have a similar aesthetic, which I love seeing!

Spot my name! ;)
Another trivia, a course-mate of mine from college, Crae Achacoso, is also featured in this exhibit! :)

Overall, I felt very honored to have been asked to participate in this amazing exhibit--one that has a very strong message for people all over the world. I like knowing that, as a fan of the power of Social Media, I was able to contribute in communicating the idea of social media being more than a place to stalk people *cough* and scroll endlessly through Tumblr. :))

I had already forgotten about creating those pieces of mine. So I was very surprised and thrilled to be contacted by the Ayala Museum. And until now, I can't believe that I can say, "My work has been exhibited in Japan." Goodness gracious!

Thank you to Ayala Museum for bringing the country together in such a unique way, and of course for this opportunity to be part of sharing this message to the world! :)

Photos are by and belong to The Ayala Museum.

Check out their website and Facebook page for more of the exciting work that they've been doing!

Seriously, I have so much fun when I go there--and it's not even for school! They have a lot of amazing exhibits all the time!

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